CORPORATE CREATIVITY

One of the most powerful competitive weapons in the business world today is creativity. 

Companies that nurture and stimulate creativity and innovation are fully leveraging the intellectual capital of their organization. By deliberately promoting and managing creativity in the workplace, companies benefit through the production of new and useful ideas by individuals or teams. The dollar value of such ideas is often significant.

Companies can be uncomfortable about encouraging workplace creativity, due to the idea that creativity is anarchic or unmanageable by it's very nature. Nothing is further from the truth. Business imperatives can comfortably coexist with creativity. Creativity can be managed. 

Case study after case study of leading businesses both in Australia and overseas shows that companies that innovate in a manageable, structured way, have distinct market advantages. Innovation results in cost savings, increased efficiency, more competitive outputs, new and better products and services, and a more fulfilled workforce.

 As a trainer, speaker, and consultant, I have worked with a large number of private and government sector companies, including clients as diverse as the United Nations, Hospitals, State and Federal government departments, major software developers, and the mining sector. As an expert on corporate creativity, I conduct workshops in two key areas:

 

1. Managing creativity (for executives)

Executives and managers make or break an organization's ability to innovate. When managers have the skills and will to encourage creativity, the result is a truly innovative company in which creativity doesn't just survive but thrives. In my workshops for executives I cover issues like:

• Methods for recognizing creativity. 

• Costs and benefits.

• The necessary components for individual creativity.

•  Models of how organizational influences can affect creativity. 

• Critiques of some common methods for enhancing creativity.

• The importance of intrinsic employee motivation, and how to nurture it.

• Specific management practices and structures that work, with real-world case studies.    

 

2. Working creativity (for staff)

The workshops for staff deal with how take creative approaches to workplace tasks, how to think more creatively, how to identify business opportunities, and how to be an innovator. Through a series of practical tasks, employees are given the skills to function more creatively in the workplace. 

Most people enjoy being creative. Not only will most people innovate when given the permission and appropriate structures, they will often report an increased sense of satisfaction with their work, and a greater sense of 'ownership' and pride in their jobs.  

 Ideally, these three-day workshops run for one day a month over three months.  In the time between workshops, employees apply the skills they have learned, and participate in an on-line forum where they can share their progress and receive support and ideas.

 

 Please contact me directly for further information on my corporate creativity workshops. A specific program can be tailored for your organization and its needs.